We recognize that getting off to the right start is very important for our customers, and we're here to help! Our TikTok Advertising Specialists will walk you through the fundamentals of advertising on TikTok so you can build your brand, and grow your business with TikTok!Â
Help you create your TikTok Ads Manager account
Campaign Context
Latina-owned beauty brand Queen Cosmetics needed to find new ways to reach a larger audience, level up sales and launch products. TikTok Shop was already Queen Cosmetics’ #1 organic sales platform, so they focused on adding paid ads to their marketing mix. They leveraged their highest-performing existing creatives as Shop Ads, promoting their products in clickable, dynamic ads. They also utilized the Display Card add-on for Video Shopping Ads to simplify the purchase process. They built on their organic success via Spark Ads, a native ad format that allows advertisers to boost their successful organic videos as ads.
The Results
Adding paid advertising yielded a larger audience and big results for Queen Cosmetics. The brand saw an amazing increase in ROAS compared to previous campaigns, plus a massive reduction in CPA and over a million video views between their Shop and Spark ads. Most importantly, TikTok Shop has become their bread and butter, with increased sales causing certain products to frequently sell out.
